An agency initiative for CNY, this webAR game allowed users to hunt for auspicious dishes and see our take on their meaning without having to download a mobile app.
LANEIGE: Dreamful Holiday
We conceptualised a fun travel personality quiz microsite to help LANEIGE create hype for its holiday collection. Participants get to find out their perfect holiday together with product recommendations.
Shiseido: My Ultimune Strength
For Shiseido’s Ultimune Eye Serum launch, we created an interactive video hosted on a microsite. Similar to Netflix’s Bandersnatch, viewers get to decide how the story plays out.
LANEIGE: Mission Dew-able 2
We personified LANEIGE White Dew’s product features and weaved them into this mobile-first Candy Crush-inspired edutainment game series. A custom CMS system was incorporated to track sampling redemptions.
Nutox: Let Youth Bloom
We developed a web-based board game for Nutox this CNY. Users get to roll the digitised ‘dice of youth’ for different surprises every day, for a month leading up to CNY.
LANEIGE: Seize Your Youth
In this Pac-Man inspired interactive gameplay, we turned LANEIGE’s product USPs into game characters. Players need to revive all the withered flower buds before the ageing monster catches up.
OLDTOWN White Coffee: Kopi Catch
To create hype on OLDTOWN White Coffee's can drinks, we developed a game where users would need to collect as many key ingredients using our can drinks to win e-vouchers and OLDTOWN White Coffee products.
Nutox: Wheel of Radiance
We put a CNY twist on a Wheel of Fortune-style game whereby users could spin the Wheel of Radiance to win products worth up to RM1,888, and boosted engagement via customisable ang pow greetings.
Unit A.03.01 & A.03.02, Menara Mustapha Kamal,
PJ Trade Centre, No.8, Jalan PJU 8/8A,
Bandar Damansara Perdana,
47820, Petaling Jaya, Selangor, Malaysia.