An agency initiative for CNY, this webAR game allowed users to hunt for auspicious dishes and see our take on their meaning without having to download a mobile app.
AR
LANEIGE: Dreamful Holiday
We conceptualised a fun travel personality quiz microsite to help LANEIGE create hype for its holiday collection. Participants get to find out their perfect holiday together with product recommendations.
Game
Shiseido: My Ultimune Strength
For Shiseido’s Ultimune Eye Serum launch, we created an interactive video hosted on a microsite. Similar to Netflix’s Bandersnatch, viewers get to decide how the story plays out.
Interactive Video
LANEIGE: Mission Dew-able 2
We personified LANEIGE White Dew’s product features and weaved them into this mobile-first Candy Crush-inspired edutainment game series. A custom CMS system was incorporated to track sampling redemptions.
Game
Nutox: Let Youth Bloom
We developed a web-based board game for Nutox this CNY. Users get to roll the digitised ‘dice of youth’ for different surprises every day, for a month leading up to CNY.
Game
LANEIGE: Seize Your Youth
In this Pac-Man inspired interactive gameplay, we turned LANEIGE’s product USPs into game characters. Players need to revive all the withered flower buds before the ageing monster catches up.
Game
OLDTOWN White Coffee: Kopi Catch
To create hype on OLDTOWN White Coffee's can drinks, we developed a game where users would need to collect as many key ingredients using our can drinks to win e-vouchers and OLDTOWN White Coffee products.
Game
Nutox: Wheel of Radiance
We put a CNY twist on a Wheel of Fortune-style game whereby users could spin the Wheel of Radiance to win products worth up to RM1,888, and boosted engagement via customisable ang pow greetings.
