Experiences | Kingdom Digital

Kingdom Digital's project showcase

KD: What The Fatt

An agency initiative for CNY, this webAR game allowed users to hunt for auspicious dishes and see our take on their meaning without having to download a mobile app.

LANEIGE: Dreamful Holiday

We conceptualised a fun travel personality quiz microsite to help LANEIGE create hype for its holiday collection. Participants get to find out their perfect holiday together with product recommendations.

Game

Shiseido: My Ultimune Strength

For Shiseido’s Ultimune Eye Serum launch, we created an interactive video hosted on a microsite. Similar to Netflix’s Bandersnatch, viewers get to decide how the story plays out.

Interactive Video

LANEIGE: Mission Dew-able 2

We personified LANEIGE White Dew’s product features and weaved them into this mobile-first Candy Crush-inspired edutainment game series. A custom CMS system was incorporated to track sampling redemptions.

Game

Nutox: Let Youth Bloom

We developed a web-based board game for Nutox this CNY. Users get to roll the digitised ‘dice of youth’ for different surprises every day, for a month leading up to CNY.

Game

LANEIGE: Seize Your Youth

In this Pac-Man inspired interactive gameplay, we turned LANEIGE’s product USPs into game characters. Players need to revive all the withered flower buds before the ageing monster catches up.

Game

Nutox: Wheel of Radiance

We put a CNY twist on a Wheel of Fortune-style game whereby users could spin the Wheel of Radiance to win products worth up to RM1,888, and boosted engagement via customisable ang pow greetings.

Game

Shiseido X Watsons: #MyJapaneseBeauty Asia

Available in 4 countries and 3 languages, the microsite allowed users to experience and interact with different brands under Shiseido Group. while driving traffic to Watsons’ eCommerce site for purchases.

Game
Animation
Parallax

Panasonic: Find Your Perfect Match with nanoe™

Fully illustrated in eye-catching animation, this multilingual interactive site allow users to go on a personality quiz journey to discover which Panasonic nanoe™ hair dryer best suit their hair care needs.

Game
Animation

KSK Land: YOO8 Serviced by Kempinski

This phygital mini-movie series covers three YOO8 residents’ daily life. Played in first-person, the viewer chooses how the story unfolds and experiences Kempinski’s services interwoven within the storyline.

Interactive Video

3D Product Showcase

We leverage high-resolution 3D visualisation to give your customers a 360-degree view of your product on the website. This allows users to have a better “feel” and closer view, enhancing the user experience on the site.

3D
Animation

Hong Leong Bank: Xmas Dash Game

We created a microsite game for Hong Leong Bank to connect and give back to their customers for their support throughout the year through a festive-themed game. Players get to enjoy a fun game and stand a chance to win prizes.

Game
Animation

Dettol: Pop of Nourishment

Instead of asking our audience to just purchase products, we created a fun game that gamifies the entire experience while educating them. This would make it more fun and engaging, making the process feel like an activity rather than a chore.

Game
Instagram Filter

SIM Global Education: SIM Pac-Man

Singapore Institute of Management rebranded their logo in 2022. In order to launch it to the members of the public and students, we created an interactive filter that requires the player to finish the game to see the final logo revealed.

Game
Instagram Filter

GrabMY: Mission Mooncake

For the Mooncake Festival, we created an IG Filter that’ll allow users to pile up as many mooncakes as they can within 10 seconds. We took the concept of ordering as many mooncakes as possible and gamified it, to serve as a reminder to enjoy this festival with Grab Delivery.

Game
Instagram Filter