Kingdom Digital's project showcase

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KD: What The Fatt

An agency initiative for CNY, this webAR game allowed users to hunt for auspicious dishes and see our take on their meaning without having to download a mobile app.

  • AR
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LANEIGE: Dreamful Holiday

We conceptualised a fun travel personality quiz microsite to help LANEIGE create hype for its holiday collection. Participants get to find out their perfect holiday together with product recommendations.

  • Game
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Shiseido: My Ultimune Strength

For Shiseido’s Ultimune Eye Serum launch, we created an interactive video hosted on a microsite. Similar to Netflix’s Bandersnatch, viewers get to decide how the story plays out.

  • Interactive Video
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LANEIGE: Mission Dew-able 2

We personified LANEIGE White Dew’s product features and weaved them into this mobile-first Candy Crush-inspired edutainment game series. A custom CMS system was incorporated to track sampling redemptions.

  • Game
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Nutox: Let Youth Bloom

We developed a web-based board game for Nutox this CNY. Users get to roll the digitised ‘dice of youth’ for different surprises every day, for a month leading up to CNY.

  • Game
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LANEIGE: Seize Your Youth

In this Pac-Man inspired interactive gameplay, we turned LANEIGE’s product USPs into game characters. Players need to revive all the withered flower buds before the ageing monster catches up.

  • Game
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OLDTOWN White Coffee: Kopi Catch

To create hype on OLDTOWN White Coffee's can drinks, we developed a game where users would need to collect as many key ingredients using our can drinks to win e-vouchers and OLDTOWN White Coffee products.

  • Game
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Nutox: Wheel of Radiance

We put a CNY twist on a Wheel of Fortune-style game whereby users could spin the Wheel of Radiance to win products worth up to RM1,888, and boosted engagement via customisable ang pow greetings.

  • Game